Child Care Association of Louisiana
Last Chance Virtual Education Conference
Saturday, December 7, 2024
Approved for Six Clock Hours
Counts as Service to the Profession
8:55 AM Welcome & Greetings - Tara Emery, CCAL President and /or Cindy Bishop, CCAL Executive Director & Lobbyist
9:00 AM – 11:00 AM
Enrollment Excellence: Strategies to Maximize Enrollment and Revenue - Chelsea Reue, Preschool Exchange
Struggling with low enrollment or looking to fill those last few spots? This session will equip you with innovative strategies to maximize your center's enrollment and boost revenue. From perfecting your tour process to effective marketing techniques and building strong relationships with families, you’ll learn how to stand out in a competitive market. Gain practical tools to streamline your enrollment process, increase conversions, and ensure your childcare center thrives year-round. Perfect for owners and directors ready to elevate their enrollment game and drive sustainable growth.
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Refine the Tour Process: Learn how to create engaging and memorable tours that captivate prospective families and increase enrollment conversions.
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Enhance Marketing Strategies: Discover innovative and cost-effective ways to market your childcare center, reach your target audience, and stand out in a competitive market.
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Strengthen Family Relationships: Explore techniques to build trust and loyalty with families, turning inquiries into long-term enrollments and fostering a thriving community.
11:15 AM – 12:15 PM
Empowering Your Team to Convert Tours into Enrollments
Damien Brooks & Tanya Crispin
EnrollmentPros.ai
This transformative two hour session is designed to equip childcare owners and directors with actionable insights that will help your team turn each tour into a memorable experience, boosting enrollment rates. Drawing on key concepts from our online course, this session will delve into crafting an exceptional tour experience tailored to each family and understanding personality types to build trust and connection. Walk away with insights that empower your team to confidently lead tours, communicate your center's unique value, and seamlessly convert leads into enrollments so you can focus on running the business.
In this workshop, we’ll also review key strategies for generating leads online, part of our 4 core pillars:
- lead generation
- lead nurturing
- lead following
- lead conversion
These pillars are essential for sustaining long-term enrollment growth, helping your team master each stage of the enrollment process. Whether you’re new to digital lead generation or looking to strengthen your approach, this session will provide a clear roadmap to optimize your enrollment process and achieve your center's growth goals.
12:15 – 1:15 PM Lunch Break /CCAL Sponsor Presentations
1:15 – 2:15 PM Part II - Empowering Your Team to Convert Tours Into Enrollment - Damien Brooks and Tanya Crispin
Enrollment Pros AI
Part II of Empowering Your Team to Convert Tours into Enrollments. This session is designed to equip childcare owners and directors with actionable insights to help your team turn each tour into a memorable experience, boosting enrollment rates.
2:15 - 2:30 PM Break
2:30 – 3:30 PM
Nurturing Success: Goal Setting for Childcare Leaders in 2025
Sara Schreiner
Join us for a transformative hour where you’ll learn to craft achievable goals that reflect both the needs of your program and your personal aspirations for 2025. This workshop is designed specifically for childcare leaders who want to excel not just in managing their programs but in fostering a lifestyle where providers thrive both personally and professionally. We’ll explore practical, down-to-earth strategies for setting goals and reverse-engineering them into daily, actionable steps that fit seamlessly into the busy life of a childcare professional.
Learning objectives include:
1) Develop and articulate clear, actionable goals for 2025 that balance professional objectives with personal well-being, utilizing tailored goal-setting techniques specific to childcare management.
2) Apply reverse-engineering methods to break down annual goals into manageable, daily tasks that enhance both the childcare program's effectiveness and the personal satisfaction of childcare leaders.
3) Create a sustainable action plan that incorporates regular self-assessment and adjustment techniques to ensure ongoing progress and adaptation throughout the year.
3:30 - 4:30 PM
Words Matter
Tym the Trainer Timothy Smith and Jennifer Stevenson
Help us change the conversation about early childhood education! The Words Matter campaign is designed to modify actions and contribute to a wider recognition of early educators and the invaluable impact they have on children, families and communities.
About Our Presenters
Damien Brooks is the co-founder of Enrollment Pros, bringing over 10 years of experience in driving enrollments and supporting the growth of 1,000+ businesses. As a father to a 1-year-old daughter, Damien is passionate about empowering Early Educators and helping childcare centers thrive with sustainable growth strategies. His mission is to uplift the childcare industry by blending technology, marketing, and heart-driven solutions for long-term success.
Tanya Crispin brings a wealth of experience, most recently leading the sales development team at a $100 million per year technology company, along with a strong background in corporate and franchise marketing and sales strategies. She has worked in both non-profit and for-profit preschool settings as a substitute classroom educator and enrollment manager. Driven by a vision to bridge advanced business strategies with private and family-owned childcare centers, Tanya is passionate about fostering long-term success for these businesses while enhancing the quality of childcare for everyone involved.
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Chelsea Reue, a multi-site owner with a decade of expertise in the preschool industry. Recently joining the Preschool Exchange team as a Childcare Sales Specialist, Chelsea brings her extensive ownership experience to the forefront. Having also served as a Preschool Secret Shopper, she offers a distinctive blend of practical knowledge and a sharp understanding of market dynamics. As an engaging presenter, Chelsea is ready to share invaluable insights drawn from her multifaceted background, offering a comprehensive understanding of the preschool industry.
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Sara Schreiner stands out as a dynamic female entrepreneur and a source of inspiration across various industries. With her unique blend of experience in childcare business ownership and innovative leadership, Sara brings an empowering perspective to entrepreneurship. Known for her bold, direct approach, she tackles topics like client care, leadership, and maintaining a work-life harmony with refreshing honesty. As a speaker, Sara captivates audiences with her passion and practical wisdom, encouraging aspiring entrepreneurs to lead with courage and creativity. Her message transcends industry boundaries, making her a sought-after voice for professionals seeking transformative insights and real-world strategies.
Tym Smith began working in the Early Education field in 1986. After spending several years in the classroom, he advanced to fill various positions including Education Specialist, Director and Regional Director. Over the past 20 years, Tym has spent thousands of hours training educators and leaders across the country at local and national conferences. In 2007, Tym started "Tym the Trainer", a training company dedicated to quality and diversity for Early Education programs. Tym owned of six early education programs in Texas. Tym is a member of the Texas Trainers Registry and currently serves on the board of directors for the Association for Early Learning Leaders. Tym is also a Conscious Discipline Certified Instructor, A Jon Gordon Certified Instructor, and a Certified Life is Good Playmaker
Jennifer Stevenson was recently inducted as Secretary of the Child Care Association of Louisiana. She is the owner of The Garden of Knowledge in Washington Parish and has been an educator for over 10 years. She is an alumnus of the 2020-2021 Cohort of the Louisiana Early Leaders Academy. Jennifer was also recognized as one of top five leaders in the inaugural year of the Louisiana Department of Education’s prestigious Early Leader of the Year Award. Jennifer also serves as the Fund Development Chairperson of Family R.E.A.C.H Alliance; a nonprofit organization serving homeless children and their families. She is the President of the Christmas in the Park Commission for the City of Bogalusa. Jennifer is a vocal and passionate advocate for the early childhood profession, especially when it comes to providing critically important care and services to our most vulnerable children.
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